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Media Literacy
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Media Literacy Through the Words of Mediana

The School of Journalism and Public Relations produced five educational video clips that treat different segments of media literacy. The lead role was given to the young YouTuber Izabela Pan (Izabela Jakimovska), who plays Mediana and explains in a charming way the basic concepts of media literacy, gives advice on how to act responsibly in the online sphere, how to detect fake news, what (journalist) news is and, certainly, how we can use the media to make a positive change in society. The videos are intended, above all, for the young population, but are also interesting for the broader public, as they are designed to raise awareness on issues of public interest.

The AAAVMS has placed these videos on its YouTube channel where anyone interested may freely download and use them – both the citizens who wish to watch them, and the television stations that can air these videos on their programmes. The videos are titled as follows:

1. Media Literacy 

2. Online Life

3. Correct and Verified Information 

4. What is News? 

5. An Engaged Audience 

The video clips have been produced as part of the EU-supported project titled “Media Literacy Coalition”, implemented by the School of Journalism and Public Relations in cooperation with the Media Diversity Institute from London and the Nova Makedonija Daily.


Media Literacy Network of RM

The Media Literacy Network of the Republic of Macedonia was created with the aim of facilitating communication and consultations among various entities in the country engaged in raising the level of media literacy of all citizens. It is supposed to contribute to more frequent cooperation among the relevant stakeholders and to ensuring better and sustainable results of the projects.

The Network consists of 35 members (public institutions and ministries, citizen organizations, educational institutions and broadcasters), and is constantly open for new members – one only needs to accept the Act on Formation and submit a signed Application to the AAAVMS.

The Network is envisaged by the AAAVMS’s 2016-2018 Programme for Promoting Media Literacy in the Republic of Macedonia. Its formation was initiated by the Agency, but the Network belongs to all and will be successful to the extent to which they are prepared to use it.


Research into Media Literacy among the Adult Population in the Republic of Macedonia

А research of Media Literacy among the Adult Population in the Republic of Macedonia, was conducted for the Agency for Audio and Audiovisual Media Services, at the end of 2016.

Тhe research was conducted on the territory of the Republic of Macedonia, using „face-to-face“ interview, on a representative sample of 1,523 respondents selected from the population of 16 years and above. The general data can be downloaded at the following link:

Research into Media Literacy among the Adult Population in the Republic of Macedonia

The detailed results - with answers on each question presented by the demographic characteristics of the respondents - can be downloaded here:


Programme for Promoting Media Literacy in the Republic of Macedonia
 
For the purpose of developing and promoting media literacy in Macedonia, the Agency prepared, with the support of experts, a Programme for Promoting Media Literacy in the Republic of Macedonia. The basic goals of the Programme are to raise awareness of the media literacy concepts, contribute to the citizens’ understanding of media literacy and improve the conditions for civic and democratic participation. Programme for Promoting Media Literacy, can be downloaded at the following link:
 
 

Video spot - “Awareness, What Am I Doing?”
 
CaptureThe Agency for Audio and Audiovisual Media Services adapted, for the Macedonian audience, one more video spot from the series of spots by the international organization EAVI. The spot is dedicated to media literacy and is titled “Awareness, What Am I Doing?”.

The video spot was presented at the Agency’ Public Meeting held on 29 December 2016, and the same can be seen at the following link:  Spot: “Awareness, What Am I Doing?”

 

Video spot - “Adventure through Media Literacy”
 
jove 1
The Agency for Audio and Audiovisual Media Services prepared a Macedonian version of the animated spot about the adventure of a boy called Jack, who now became Jove. The spot was adapted by the employees of the Agency and Mr. Zoran Petrov from Antenna 5 Radio, who lent his voice to the character of Jove. The spot was titled “Adventure through Media Literacy” and can be downloaded at the following link: Spot “Adventure through Media Literacy”
 
 
Video spot - “Where is Goran?” 

Goran 1The Agency for Audio and Audiovisual Media Services also prepared an adapted Macedonian version of the video “Wo ist Klaus?” (Where is Klaus?) by the German organization klicksafe.de, the translation of which was done by employees of the Agency, while the synchronization and subtitling were prepared by SITEL TV. The aim is to draw the parents’ attention once again to the fact that there is software in the Republic of Macedonia which they can use for efficient control over the Internet contents accessed by their child.

The Media Literacy Programme in the Republic of Macedonia and the TV Spot “Where is Klaus?” can be downloaded at the following links: Spot “Where is Goran?” 


Activities of other subjects related to Media Literacy

Active Engagement by All Relevant Stakeholders Needed to Promote Media Literacy

On 28 and 29 March 2017, the Macedonian Media Institute organized a regional conference titled “Media Literacy and the Educational Needs of the Journalists and the Public”.

The conference was organized as part of the regional project titled “Southeast-European Partnership for Media Development”, implemented by the Centre for Independent Journalism based in Romania, in cooperation with eight media organizations from Albania, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia and Bulgaria, with the support from the European Union.


Research into Journalists’ Educational Needs and  Media Literacy of the Audience

On 1 December 2016, at the Macedonian Media Institute (MIM) a panel-discussion was held, at which a report was presented on the “Research into Journalists’ Educational Needs and  Media Literacy of the Audience”, conducted by the MIM team as part of the regional project titled “Southeast European Partnership for Media Development”.

The “Research into Journalists’ Educational Needs and Media Literacy of the Audience” is available at this link


Parents’ Guide for Children’s On-Line Privacy and Personal Data Protection 

In the interest of protecting child population from access to indecent contents and communications, as well as abuse of personal data on the social networks, the Directorate for Personal Data Protection, the “Metamorphosis” Foundation for Internet and Society and the Skopje City high schools prepared a Parents’ Guide for Children’s On-Line Privacy and Personal Data Protection.

The Agency publishes the link to the Guide as part of the cooperation aimed ultimately at creating a network of relevant factors who will be cooperating to raise the level of media literacy among the citizens in the Republic of Macedonia.

The Guide can be downloaded at the following link:

Parents’ Guide for Children’s On-Line Privacy and Personal Data Protection 

 

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