Skopje, 13 November 2020 – AgencyDirector Zoran Trajcevski took part in the regional conference on “Addressing the Challenges Posed by Disinformation in the Western Balkans,” which was held online on 11 and 12 November 2020. The conference was organized by the Regional Cooperation Council, in co-operation with OBC TransEurope, the European External Action Service (EEAS) and Hybrid CoE.

The Conference was aimed at raising awareness in the Western Balkans on how to address disinformation, and at producing policy recommendations based on the best practices from across Europe, taking into account regional dynamics and the potential for international cooperation.

At the panel discussion dedicated to the institutional perspective of addressing disinformation, Trajcevski pointed out that there was a rising influx of disinformation, related to current events. In the race for exclusivity and for winning a larger audience, most countries, including ours, have faced the emergence of disinformation or insufficiently verified information, which had caused an additional problem in dealing with and protecting against Covid-19.

The Agency had reacted publicly on several occasions and called for respect for the professional journalistic standards, underlining the need for providing the citizens with accurate and timely information. One of the most powerful tools in the fight against disinformation is media literacy, on the promotion and development of which the Agency has been working actively along with the members of the Media Literacy Network. In this, equally important is the promotion and raising of professional journalistic standards in reporting.

All of us – be it regulators, civil society associations, journalists’ associations, or state institutions – we are all faced with numerous challenges. Yet, we must not forget that we all share a common goal: – having professional media and media literate citizens,” Director Trajcevski said at the panel discussion.