Skopje, 30 November 2021 – As part of the Media Literacy Days 2021, the Agency for Audio and Audiovisual Media Services and the Resis Institute held an online debate yesterday on the topic of “Gender Analysis in Children’s TV Programmes: Are We Building Critical Awareness in Children?” The discussion covered several segments, from what the psychological impact of children’s programmes on their growth and development, to the way in which media policies and the programmes intended for children should be created.
After the introductory address, Agency Director Zoran Trajchevski went on to point out that, according to the findings, the Public Broadcaster had been pursuing a planned and well-thought-out programme policy regarding the children’s population, but this conclusion applies much more to MRT1 than to MRT2. As regards the programmes of the commercial television stations, the findings show that there is no well-thought-through or careful editorial approach in the selection of shows intended for different age groups of the juvenile audience. More…