Skopje, 1 December 2023 – The Agency for Audio and Audiovisual Media Services calls on the media and media workers to adhere to the highest professional standards and ethical values when reporting on the case related to the missing teen girl from Skopje. When publishing their content, they should mandatorily use accurate and verified information and use credible sources, so as not to inflame the situation additionally, and not to cause fear and panic among the public. Journalists should be particularly careful when taking over posts from the social networks, as well as from other sources whose credibility cannot be determined.
The professional responsibility of the media also implies respect for the personal pain of the family memebers, which is why personal and family details should be presented with utmost caution, while respecting both privacy and dignity, and without sensationalism.