Skopje, 24 June 2025 – The Agency for Audio and Audiovisual Media Services held its Second Public Meeting this year today. At this event, Director Zoran Trajchevski presented an overview of the activities conducted in the past three months, as projected in the Annual Work Programme.
The attendees had an opportunity to hear about the activities related to the supervisions of broadcasters, operators of public electronic communication networks, print media publishers, providers of on-demand AVM services, the public warning measures imposed, the analyses and studies carried out, and the activities in the field of international cooperation and European integration.
Also presented at the meeting were the findings of the analysis of “Gender in the Media 2024: Gender Issues and the Maner of Portraying Women and Men during Prime Time on the National Television Channels,” prepared for the needs of the Agency. The Analysis covers the content broadcast by the programming services of MRT 1, MRT 2, Alsat-M TV, Alfa TV, Kanal 5 TV, Sitel TV and Telma TV in the period from 9 to 22 September 2024. The research focused on the content that was broadcast immediately after the end of the central news on these television channels, because it is precisely these programmes that attract the largest number of viewers and, accordingly, have a significant impact on the formation of public attitudes and perceptions.
The results of the Analysis showed that during the television channels’ prime times, the most aired were series and serials (45%), followed by news programmes (24%) and feature films (22%), whereas the least represented were the documentary programmes (5%), as well as comedy and music programmes (2% each). On the channels where Turkish-produced serials prevailed, women were shown on screen longer than men (52% of the time on screen time and the same amount of time speaking), while in all other content, the percentage of time during which men were shown on screen was much higher than the percentage of women.
In most of the analyzed content, the objectification and sexualization of women was minimal or absent, which is a positive sign of respect for gender equality. In some shows, news programmes in particular, attempts were noted to use gender-sensitive language, which constitutes a positive step towards inclusivity. Gender-stereotypical speech was less common, while neutral language was used most frequently in nearly all types of programming content. The analysis is available at the link.