Skopje, 25 December 2025 – At its 24th Session held today, the Council of the Agency adopted the Guidelines for Influencers, Vloggers, and Content Creators , following a previously conducted public consultation.
The purpose of the Guidelines is to ensure compliance by influencers, vloggers, and content creators with the provisions of the Law on Audio and Audiovisual Media Services and the relevant by-laws. The document consolidates all legal and regulatory provisions that these actors are required to observe, as well as the measures they must take to ensure their consistent implementation.
The provisions apply to influencers, vloggers, and content creators who qualify as providers of on-demand audiovisual media services – namely, those who meet the criteria set out in the Rulebook on Natural Persons as Providers of On-Demand Audiovisual Media Services (influencers, vloggers, and content creators).