Skopje, 30 March 2026 – The Agency for Audio and Audiovisual Media Services held its first public meeting of the year today, where Director Zoran Trajchevski presented an overview of the activities carried out in the first quarter of 2026 in line with the Agency’s Annual Work Programme.
Attendees had the opportunity to hear more about the 2026 repeat local elections, the programme and administrative supervision conducted over broadcasters, operators of public electronic communications networks, print media publishers and online media outlets (internet portals). Information was also shared regarding radio and television broadcasting licenses, completed analyses, as well as activities related to international cooperation and the European integration process.
The meeting also featured a presentation of the findings from the Survey of Public’s Opinion and Perceptions of the Media, conducted between 27 December 2025, and 25 January 2026, aimed at gaining insight into citizens’ perceptions, habits, and attitudes toward media and media content.
The key findings of the research show that television and social media are the primary sources of information, with nearly identical levels of daily use, while online portals represent a stable third pillar. Radio and print media, by contrast, have a marginal role in informing the public. Viewing habits indicate a high level of saturation with news, series, and debate programmes on television, alongside a clear lack of educational, cultural, documentary, children’s, and high-quality domestic fiction content. Radio continues to successfully maintain its role as a “companion medium,” with high listenership in the morning hours and a predominantly music-oriented function. The data also point to low levels of trust in news from social media, as well as a significant share of citizens who do not trust any media outlet. The full survey is available on the AVMU’s website at this link.
The presentation on the activities carried out under the Annual Work Programme for the period January–March 2026 is also available at the following link.