Report on Broadcasters’ Paid Political Advertising for the First Round of the 2024 Presidential Election Campaign

Skopje, 10 May 2024 – In line with the obligation under Article 76-d, Paragraph 8 of the Electoral Code, today, the Agency for Audio and Audiovisual Media Services submitted to the State Election Commission the Report on Paid Political Advertising (PPA) Aired by the Broadcasters during the First Round of the Presidential Election Campaign in the period from April 4 to 22, 2024.

The data presented in the Report were obtained by monitoring the PPA aired by the broadcasters, and were attested additionally through the procedure of verifying the reports on the realized services of the broadcasters.

Out of 77 broadcasters (39 TV and 38 RA channels) registered in the SEC Register, a total of 64 broadcasters (37 TV and 27 RA) had concluded contracts with the participants in the election campaign.

The total duration of paid political advertising aired by the broadcasters was 567 hours, 21 minutes and 39 seconds. Of this, 165 hours, 2 minutes and 36 seconds – for Stevo Pendarovski; 154 hours, 45 minutes and 37 seconds – for Gordana Siljanovska Davkova; 106 hours, 57 minutes and 28 seconds – for Bujar Osmani; 92 hours, 55 minutes and 31 seconds – for Arben Taravari; 20 hours, 6 minutes and 6 seconds – for Maksim Dimitrievski; 17 hours, 44 minutes and 15 seconds – for Biljana Vankovska Cvetkovska, and 9 hours, 50 minutes and 6 seconds – for Stevcho Jakimovski.

Of the 9 national television stations that had signed contracts to air PPA, Alsat-M TV had the longest advertising airtime (38 hours, 43 minutes and 21 seconds), followed by Kanal 5 TV (30 hours, 48 minutes and 8 seconds), and Kompani 21-M TV (28 hours, 2 minutes and 24 seconds), and of the 4 national radio stations that had signed contracts for PPA broadcasting, Antena 5 (16 hours, 2 minutes and 32 seconds) and Ion Radio (12 hours, 49 minutes and 18 seconds), respectively.

The Report on Paid Political Advertising Aired by the Broadcasters during the First Round of the 2024 Presidential Election Campaign is available at this  link.

 



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