Skopje, 3 May 2025 – In the context of today’s worldwide celebration of the World Press Freedom Day which, this year, is dedicated to the profound influence of artificial intelligence on journalism and the media, we wish to remind that only professional and independent media can contribute to a sustainable social and democratic development in the era of rapid technological change.
Press freedom means journalists’ right to investigate and report without any pressure. And now, with the development of artificial intelligence, this freedom takes on a new meaning and faces new challenges.
Artificial intelligence opens up new possibilities for the advancement of investigative journalism, automation of content creation and accelerated fact-checking, but it also carries significant risks in terms of generating disinformation, fake news and manipulative videos.
Artificial intelligence represents a valuable resource in journalistic practice; however, it must not be used to fully replace thorough verification, critical thinking and objectivity. In this new reality, it is essential that media use these tools with care and responsibility, adhering to the highest ethical and professional standards in their work.