Market Analysis of Audio and Audiovisual Media Services in 2024 in the Spotlight of AVMU’s Third Public Meeting

 Skopje, 24 September 2025 – The Agency for Audio and Audiovisual Media Services (AVMU) held its Third Public Meeting for this year, where Director Zoran Trajchevski presented an overview of the activities carried out over the past three months in accordance with the Agency’s Annual Work Programme.

The attendees were informed about the activities related to monitoring the broadcasters’ coverage of the 2025 Local Elections, the supervisions conducted over broadcasters, operators of public electronic communications networks and print media publishers, the public warning measures issued, the radio broadcasting licenses granted, as well as the Agency’s activities in the sphere of international cooperation.

 During the meeting, the findings of the Market Analysis of Audio and Audiovisual Media Services for 2024 were also presented. The Analysis includes data on the economic performance of broadcasters, specifically covering total revenues, total expenditures, financial operating results, and the average number of employees.

Total industry revenues in 2024 amounted to MKD 3,219.21 million, while total expenditures reached MKD 2,994.12 million. The revenues of the Public Broadcasting Service (MRT) were significantly higher than in previous years, amounting to MKD 1,365.55 million, with expenses totaling MKD 1,266.52 million. MRT operated with a profit of MKD 87.81 million, marking the best financial result achieved in the past six years.

The combined revenues of all commercial television stations amounted to MKD 1,607.39 million, while their total expenses stood at MKD 1,503.13 million. In the radio market, total revenues reached MKD 246.27 million, with total expenses amounting to MKD 224.47 million.

The average number of employees with regular employment contracts in the 36 commercial television stations was 887, while the radio stations employed 186 persons on average. The full analysis is available on the link.



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