Skopje, 21 November 2025 – At its 20th Session today, the Council of the Agency adopted the Draft Guide for Influencers, Vloggers and Content Creators, which has now been opened for public consultation.
The Guide’s aim is to ensure influencers, vloggers and content creators’ compliance with the provisions of the Law on Audio and Audiovisual Media Services and its by-laws. The Guide summarizes all legal and by-law provisions they are required to observe, as well as the measures they need to take to ensure their consistent implementation.
These provisions apply to influencers, vloggers and content creators who qualify as providers of on-demand audiovisual media services—namely, those who meet the criteria set out in the Rulebook for Natural Persons Providing On-Demand Audiovisual Media Services (influencers, vloggers, content creators).
The Agency invites all interested parties to take part in the public consultation by submitting their comments and proposals in writing, either electronically at contact@avmu.mk or by post to the following address: ul. Makedonija, br. 38, 1000 Skopje.
The public consultation will remain open until 22 December 2025.