Media Literacy Through the Words of Mediana
The School of Journalism and Public Relations produced five educational video clips that treat different segments of media literacy. The lead role was given to the young YouTuber Izabela Pan (Izabela Jakimovska), who plays Mediana and explains in a charming way the basic concepts of media literacy, gives advice on how to act responsibly in the online sphere, how to detect fake news, what (journalist) news is and, certainly, how we can use the media to make a positive change in society. The videos are intended, above all, for the young population, but are also interesting for the broader public, as they are designed to raise awareness on issues of public interest.
The AAAVMS has placed these videos on its YouTube channel where anyone interested may freely download and use them – both the citizens who wish to watch them, and the television stations that can air these videos on their programmes. The videos are titled as follows:
2. Online Life
The video clips have been produced as part of the EU-supported project titled “Media Literacy Coalition”, implemented by the School of Journalism and Public Relations in cooperation with the Media Diversity Institute from London and the Nova Makedonija Daily.
The Agency for Audio and Audiovisual Media Services adapted, for the Macedonian audience, one more video spot from the series of spots by the international organization EAVI. The spot is dedicated to media literacy and is titled “Awareness, What Am I Doing?”.
The video spot was presented at the Agency’ Public Meeting held on 29 December 2016, and the same can be seen at the following link: Spot: “Awareness, What Am I Doing?”
The Agency for Audio and Audiovisual Media Services also prepared an adapted Macedonian version of the video “Wo ist Klaus?” (Where is Klaus?) by the German organization klicksafe.de, the translation of which was done by employees of the Agency, while the synchronization and subtitling were prepared by SITEL TV. The aim is to draw the parents’ attention once again to the fact that there is software in the Republic of Macedonia which they can use for efficient control over the Internet contents accessed by their child.
The Media Literacy Programme in the Republic of Macedonia and the TV Spot “Where is Klaus?” can be downloaded at the following links: Spot “Where is Goran?”